At only 20 years of age Butch Serianni also known as OddKidOut is the youngest person ever to release a lesson on Melodics. A drummer since age six and beat maker since his early teens the Philadelphia based producer has gone from strength to strength.
Showcasing his beat making talents on Instagram over a year ago has seen OddKidOut earn 65,000 followers and a feature on the websites main channel. This week OddKidOut was kind enough to discuss with us his influences, beat making process and of course his fresh new lessons ‘Amore’ now available on Melodics.
The city of Philadelphia where you are from has been a big influence on your sound and upbringing. You have previously said how the ‘In the pocket Philly soul groove is what makes you feel truly at home’. Are you able to provide some song examples for people unfamiliar with the sound?
Of course, literally any Root’s album is exactly what I’m referring to. QuestLove is one of the people who opened me up to the natural swing. If you listen to the way he drums, specifically on one of the Root’s less popular side projects called “Dilla Joints”, you can hear how he sways the beat behind the metronome but still holds time based on feel. Speaking of Dilla, most of his beats emulate the same formula. Usually the hi-hat and snare will be pushed slightly back or forward, and the kick will be almost exactly on time. It creates a natural feel, instead of a quantized, robotic groove.
Your name ‘OddKidOut’ has been integral in building your fanbase. You have said you wanted it to build a community for people who feel different from the crowd and eradicate them from being stereotyped as ‘weird’. What made you want to take this approach and how does it relate to your own personal story?
Well growing up, I was always very sociable and had a lot of friends, but I always felt like I wanted to do something different. I played every sport and lived like a normal kid, but it wasn’t where my heart belonged. And this feeling is still inside me as a 20 year old in college. I don’t really care about going out to parties, or getting drunk on the weekends. There’s absolutely nothing wrong with doing that, but for me I just felt like I would much rather spend my time being creative and innovative. I still have a very large group of friends, an amazing girlfriend, and I definitely go out from time to time. But I felt like the odd one out because no one else wanted to hop in the studio and be creative on a Friday night. And what always irked me was that the social construct trains us to look at the small amount of individuals who actually do worthwhile things as outcasts, or “not as cool” because they don’t conform to what the norm is considered. I want to eradicate that because it’s bullshit.
You are the co-creator of #FACTInstaBeats hashtag which has an Instagram phenomenon for beat makers to get exposure. How did the idea come about and how did you get it off the ground with FACT Magazine?
So after about 2 months of posting my videos, I received a DM from Fact Magazine from a guy named Max Schiano. He essentially told me he had an idea to create a hashtag for Instagram beat makers where we could all share and feature each other. Together we came up with the #FACTInstaBeats hashtag and we both began working to promote the tag. Fast forward almost a year and now it has over 10,000 uses. The greatest part about the hashtag is featuring other artists. I will go through the hashtag, pick my favorite video of that week, and write a little bio and send it over to Fact. When they post it, the videos usually get over 20,000 views and to see how happy it makes the person who I’ve posted brings me so much joy. I love helping out other people who deserve the recognition.
You stated in an Instagram interview that you used the format you learnt for drums and transferred it to the pad controller. Was this an easy transition? How long did it take to adjust and to begin churning out the beats you wanted?
It was actually a really easy transition. I was always the kid who obsessively tapped on his desk during class and was constantly smacking items around to make different sounds. Even when I would walk, I would be snapping my fingers to the beat of my footsteps. Everything for me is rhythmic. So as soon as I got my Maschine, it was pretty much a go. What has been a struggle for me, though, is learning how to split my fingers up. I often play with my fingers together to emulate drum sticks, but I’m now training myself to split my fingers to utilize more pads at once.
Talk about the importance of the track ‘All Good’ by J Dilla and how it has influenced your musical development? Is this your favorite Dilla joint of all time? Man, this beat honestly means the world to me. It’s impossible for me to say it’s my favorite Dilla beat of all time, but it’s certainly in the top 5. It was so impactful because at the time when I first heard it, I had never listened to music like that before. I distinctively remember hearing it…my mom and I were driving to a gig I had in Delaware (I was still too young to drive) and I had randomly purchased the “Yancey Boys – Instrumental” album before the drive. I plugged my iPod in to the aux chord and played through the album, amazed the entire time, but really was blown away by “All Good”. Even my mom was like, “Woah, what is this, it’s beautiful”. The way Dilla samples the horns and then fits the beat behind it, ah it’s so simple yet so powerful. That’s what inspires me the most about Dilla; using so little to make so much. And when your mom is vibing to a hip-hop beat, you know it must be really special.
You have described live instrumentation as being ‘A natural feeling and connection between the mind, the soul, an instrument. Some of that gets lost behind the quantization of computers’ Are you able to explain this quote in more depth? How has live instrumentation/finger drumming helped with your music production skills and beat making?
Being a drummer, I was born in to the world of live music before I knew anything about electronic music. So my understanding of music is rooted in natural grooves. I feel like now a days, a lot of music that is popular sounds like it was gestated from a computer and has no real soul, no feeling of a few people in a room making sounds that are not exactly on beat, but in beat on their own. Again, everything has it’s own place and can flourish, but I just like to produce music that is one take, so as to capture that raw groove.
Tell us about your track Amore and what Melodics users can expect to learn by going through your lessons?
Amore is a love song that was inspired by my girlfriend, Addie Jonas. So users can expect to be learning a song that has a lot of emotion and a lot of passion infused into it. Speaking from a technical side, the users will explore how strings can be utilized in hiphop beats, and can also analyze how I orchestrate my drum patterns. From the kick drum, to the snare and hi-hat, each section will be split up and broken down so that the users can see where things such as open hi-hat’s should occur, or how the snare should be placed in reference with the metronome.
What was it about Melodics that inspired you to want to get involved? How do you think Melodics helps beat makers?
The thing I love most about Melodics is the fact that it teaches. As a producer who is self taught, I always found myself watching videos of Dilla, Pete Rock, 9th Wonder, just to study what they were doing on their MPC’s and then I would go and adapt my own rendition of it. But with Melodics, the capability to see exactly just what the beat maker is doing is light years better and is set up in a way that is informative and educational. There aren’t an abundance of sources that educate beat makers, so Melodics is definitely doing something special. And to be one of those artists that gets to contribute is an honor.
You were featured on Instagram’s main account which you said was one of the coolest things to happen in your young career thus far. Are you able to explain this story and the impact that it has had so far ?
Yeah, so a worker at Instagram, Alex Suskind, runs the Music channel for Instagram. He sent me an email and basically told me that he loved my videos and wanted to feature me on @Music’s page. So that in itself was a huge honor and I was so excited, but about 3 months later, I received another email saying that the editor of the main account for Instagram wanted to feature me as well on the main channel. And when I got that email I was smiling from ear to ear. I’m very, very thankful to Instagram and everything they have done for me. They’ve given me a huge audience (the video they posted received over 4 million views) and have been nothing but extremely helpful and nice throughout the whole process. I’m hoping to stop by their headquarters when I’m in California this summer!
The release of your Within EP has been a success. What did you learn from the project and what do you want to do even better for your next body of work?
WITHIN EP was a learning experience for me. To be honest, it was much more successful than I had anticipated it to be. I was really hoping to get at least 20,000 downloads by a few months, but I ended up getting 50,000 in the first day and 500,000 in the first week. It really blew my mind. It was a great first release because it was very introspective and kind of carved a path for my career to build upon. Now that my audience understands who I am more clearly, I think that future releases will make more sense. That being said, I want to capture a different vibe for my next project; my debut album. I want the focus to be more on music that is appealable to all genres. I don’t necessarily mean pop, but I want to create songs that make you bob your head rather than make you think. That being said, I’m happy that the EP was the way it was, and I’m really excited to share a more brighter side of myself on the next project!
OddKidOut’s brand new lesson ‘Amore’ is now available on Melodics. As a special offer users can access these lessons through using the promo code ‘OKO-MELODICS’. If you have not downloaded already feel free to do so with this link. Finally check out the trailer video below to get a feel for these lessons.
See You Next Tuesday